Brand guidelines, Brand manual, brand standards guide, style guides, brand books, brand identity guidelines—these can either be treated synonymously or as wholly separate resources, depending on which “brand expert” you’re speaking with, reading, or listening to at that moment. These terms all represent roughly the same idea.
I have rebuilt for you The original American red cross brand guidelines To a highly customizable template illustrator file that you can simply open and edit.
This brand guide poster Not only does it show the company logo in its full glory, but also presenting the key factors that support the logo in use; logo colors, logo typography, logo sizes, logo lock-up’s, etc.