Paul Rand - Brand Guidelines Template
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After years of working with different clients over the years and making mistakes along the way.
We found this Secret Brand Guidelines Template method that Paul Rand used to convince his clients.
We spent years researching what made the legend Paul Rand's brand guidelines successful, such as IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT.
We have used the same formula That Took Us From $0-$1M Twice on brand guidelines projects and still counting.
Save your time with This Brand Guidelines Template ready-to-use template that works perfectly in Adobe Indesign, Adobe Illustrator, PowerPoint, Google Slides. All you need to do is open the file, Change the logo and colors representing the brand you’re working for, then save the Template as a PDF. and done! we’ve done all the hard work for you. Congratulation!
Here's What our CEO said
“After years of working with different clients over the years and making mistakes along the way, I have since become a student of systems and processes. I’m about to share a secret formula that works great for my company. I’ve charged my clients more than $8000 for style guides using these brand style sections! that's why I'm sharing that with you!
What's includes:
- 45 pages
Adobe InDesign CS4, CS5, CS6 and CC
- INDD and IDML
- Size Landscape Orientation ( 1920x1080 )
- Bonus : 2 Vertical Sizes: A4 ( 210 x 297 mm ) and Us Letter (215.9 x 279.4 mm)
- Real brand guide example
- Help file
Adobe Illustrator CS4, CS5, CS6 and CC above
- AI, EPS, and AIT
- Sizes: Landscape Orientation ( 1920x1080 )
- Real brand guide example
- Help file
PowerPoint
- PPTX, POT files
- Sizes: Landscape Orientation ( 1920x1080 )
- Real brand guide example
Google Slides
- PPTX
- Sizes: Landscape Orientation ( 1920x1080 )
- Real brand guide example
8 Bonus Templates: Legal Documents ( From real design projects )
Client Intake Form:
- A form that asks questions to understand a client's needs for a project.
- Valued at $47 ( .docx file )
Contracts:
- A legal document that outlines project terms to protect you and your work.
- Valued at $136 ( .docx file, and INDD & IDML )
Estimate:
- A document that outlines the project cost, scope, and timeline.
- Valued at $77 ( INDD & IDML files )
Feedback Form:
- A way to gather testimonials and reviews from clients.
- Valued at $47 ( .docx file )
Invoice Template:
- A document to get paid for completed work.
- Valued at $99 ( .docx file )
Request Authorization to Show Work:
- Permission to showcase completed work publicly.
- Valued at $68 ( .docx file )
TERMS & CONDITIONS:
- A legal document outlining project details and responsibilities for both client and freelancer.
- Valued at $132 ( .docx file )
Work For Hire Agreement:
- A legal document that outlines ownership of completed work.
- Valued at $127 ( .docx file )
Exclusive BONUS
Free access to our library of brand guidelines PDFs, ready for download, for inspiration ( Valued at $132 )
Features
NO LOREM IPSUM Only Real Description
- These templates include original text that has been checked and edited by a brand designer & copywriter for a real brand guidelines project.
Layered Layout:
- We create this template based on 12 Columns. This grid is used to organize space and information for the reader and the secret to any good brand guidelines book is the way its visual elements are organized and positioned in relation to each other.
Sections:
- We have built Blue based on 8 sections with highly detailed information.
Mockups:
- We have created a Free ready-to-use mockup in Photoshop just put your design and enjoy
FAQ
What makes these templates different than other brand guidelines templates?
- You may find brand guidelines on market place like graphic river for $12. But the Majority of offered brand guides do not include a real description of the brand elements and touchpoints, they just lorem ipsum words. They may have some clear description but most often than not the design and layout are not up to par. This Brand Guidelines Template has all the characteristics to succeed with your clients or your brand. We have used it with multiple clients and it worked perfectly.
Do the templates include the fonts?
- Yes, The template uses free fonts included inside the download.
Is this template challenging to use?
- The template is not difficult to apply to your work. You only need to download then install the fonts and read the PDF guide. One of our objectives in making these templates was to make a stupid simple just open and edit.
Paul Rand - Brand Guidelines Template
Product Details
NO LOREM IPSUM Only Real Description
- These templates include original text that has been checked and edited by a brand designer & copywriter for an actual brand guidelines project
Layered Layout:
- We create this template based on 12 Columns. This grid is used to organize space and information for the reader and the secret to any good brand guidelines book is the way its visual elements are organized and positioned in relation to each other.
Sections:
- We have built Blue based on 11 sections with highly detailed informations.
Mockups:
- We have created a Free ready to use the mockup in Photoshop just put your design and enjoy
What makes these templates different than other brand guidelines templates?
- You may find brand guidelines on market places for $12 or for $22. But the Majority of offered brand guides do not include a real description of the brand elements and touchpoints, they just lorem ipsum word. they may have some clear description but most often than not the design and layout are not up to par. Blue Brand Guidelines Template has all the characteristics to succeed with your clients or your brand. We have used it with multiple clients and it worked perfectly.
Do the templates include the fonts?
- Yes, The template uses free fonts included inside the download.
Is this template challenging to use?
- The template is not difficult to apply to your work. You only need to download then install the fonts and read the PDF guide.
Love It Guarantee - 100% Risk Free
We are 100% committed to ensuring your satisfaction! If you don't absolutely love your template and it doesn't help you save time, accelerate your projects, create stunning and effective brand guidelines without missing crucial details, and deliver high-quality guidelines, let us know and we will refund your order right away! :)
Compatibility
Software :
- Adobe InDesign
- Adobe Illustrator
- PowerPoint
- Google slides
- Canva
Suitable For Novice To Expert Users
This easy-to-use Template is intuitive and suited to designers of all levels. A detailed user guide is included with installation instructions plus tricks and tips for customizing your template. One of our objectives in making these templates was to make a stupid simple just open and edit.
What's includes In Section
the intricate components of Paul Rand's brand guidelines
Introduction
- About Company
- Brand Mission
- Brand Vision
- values
The logo
- Logo usage
- Logo on Backgrounds,
- The icon
- Wordmark
- Clear space
- Minimum size
- Placement
- Partners & sponsors
- Unacceptable Use
Brand Colors
- Primary colors
- Brand Color Palette
- secondary colors
Typography
- Primary Typeface
- Secondary typeface
- Use of type
Photographic
- Photography style
Iconography
- Iconography style
Patterns
- Our Patterns
Brand In Use
- Phone
- Ipad
- Web Desktop
- Business card
- Envelope
- Folder
- Letterhead
- Pens, Pencils
Contact us
Exclusive BONUS 2: Brand guidelines library
It can be helpful to see the various grids, layouts, and details included in
famous style guides examples. Here are some for reference
A collection of 40 brand guidelines from around the world.
Exclusive BONUS 1: Branding Document
Business documents Templates for a real branding projects to jumpstart
your design career so you can stop wasting time patching together your most used business documents.
Total Value of $730
You can start today and unlock instant access to our Branding Toolkit for FREE
You will get all the goods right out of the gate so you can get all the information you need from your clients up front, work on projects in half the time, and create happy clients…without wasting time.
From Struggle to Success: A Graphic Designer's Honest Testimonial
Alexander D.
"As a graphic designer, I've encountered my fair share of challenges throughout my career. However, nothing quite prepared me for the struggle I faced when trying to build brand guidelines for a client. It was a daunting task, to say the least.
The client had approached me with the desire to establish a cohesive and consistent brand identity for their company. They wanted a set of guidelines that would outline everything from their logo usage and color palette to typography and imagery choices. It was a crucial step in their journey to build a strong and recognizable brand.
I spent countless hours researching and brainstorming, trying to come up with a unique and compelling brand guideline document that would truly capture the essence of the client's business. But no matter how hard I tried, I couldn't seem to find the right approach. The pieces just didn't fit together, and I felt like I was hitting a creative wall.
Days turned into weeks, and my frustration grew. I knew I couldn't let this project slip through my fingers, as it would have a significant impact on both the client's business and my reputation as a designer. I needed a breakthrough, a spark of inspiration to get me out of this rut.
That's when I stumbled upon Creative Soup, an online marketplace for design templates and resources. Curiosity piqued, I decided to explore their collection of brand guideline templates. I was hesitant at first, afraid that relying on a template might compromise the uniqueness and authenticity of the client's brand.
However, as I delved deeper into the templates, I realized that they were not restrictive blueprints but rather creative frameworks that could be tailored to suit the client's needs. These templates offered a solid foundation, providing structure and guidance while still allowing room for customization and personalization.
I selected a template that resonated with me, one that seemed to align with the client's brand vision. It had a clean and modern aesthetic, which I believed would lend itself well to their industry. With a glimmer of hope, I purchased the template and began adapting it to fit the client's specific requirements.
As I worked through the template, I felt a weight lifting off my shoulders. Suddenly, the pieces started falling into place. The template served as a compass, guiding me through the process of defining the client's brand identity. It provided a comprehensive structure that addressed everything from logo usage and color palettes to typography and tone of voice.
With the template as my guide, I was able to focus more on the client's unique characteristics and tailor the guidelines accordingly. I added their logo variations, adjusted the color palette to reflect their brand values, and selected fonts that spoke to their target audience. The template acted as a framework, freeing up my creative energy to add that personalized touch.
By the time I finished adapting the template, I was astounded by the transformation. What had initially felt like an insurmountable challenge now stood before me as a cohesive and visually stunning brand guideline document. The client was thrilled with the result, and I couldn't have been prouder of what we had achieved together.
In hindsight, I realized that relying on a template wasn't a sign of weakness or lack of creativity. Rather, it was a smart and strategic decision that allowed me to overcome a roadblock and deliver exceptional results for my client. Creative Soup had provided me with the tools I needed to turn my struggle into a triumph.
Since then, I've learned to embrace the power of templates and resources as valuable assets in my design process. They serve as starting points, igniting inspiration and providing structure when it's needed most. And while they may not be the answer to every design challenge, they certainly have a place in my toolkit, ready to assist me in bringing brands to life."
1️⃣
Get A boost
Elevate your design game and attract high-paying clients with our Templates. Showcase your expertise and create cohesive branding projects effortlessly.
2️⃣
Increase Your Value
Set yourself apart by offering a complete visual identity instead of just sending a folder of logo files. Create more impact by making things easier for people who work on your brand.
3️⃣
Save Time & Deliver
Establishing your own Branding templates will save you weeks worth of effort when the time comes to deliver your visual identity work. We've done all of the work so you don't have to.
Read our FAQs
Does Creative Soup have a secure payment method?
Yes, Creative Soup ensures secure payments by using trusted payment gateways such as Stripe, which employs industry-standard security measures to protect financial transactions. Your payment information is encrypted and handled securely to ensure the safety of your transactions on the platform.
Are the design elements in the template generic or overused?
We understand the importance of creating distinctive visual identities. Our brand guidelines template offers a range of unique design elements that can be customized to avoid common or overused visuals.
NO LOREM IPSUM Only Real Description For a real projects
These templates include original text that has been checked and edited by a brand designer & copywriter for an actual branding projects Each Template has proven to yield project earnings of $5,000 to $3,000 monthly.
Do templates include a Layered Layout?
We create these template based on 12 Columns. This grid is used to organize space and information for the reader and the secret to any good Template is the way its visual elements are arranged and positioned in relation to each other.
Is these templates challenging to use?
Our templates is not difficult to apply to your work. You only need to download then read the PDF guide. One of our objectives in making these templates was to make a stupid simple just open and edit.